In January 2020, TC Backer Construction turned to social media to announce two charity auctions for their donated gazebos which benefit the Workforce NOW Foundation powered by the York Builders Association.
To promote the auctions to be held at the York Builders Home and Garden Show, Ty Backer and Chris Baker volunteered themselves to be spokespeople for multiple live video broadcasts with some assistance from Facebook-savvy, Shane DeGaray.
Realizing that their promotion delivered great results for the auctions, they decided to continue with weekly live broadcasts to help elevate TC Backer Construction’s community involvement efforts.
With a background in audio and video engineering, fellow TC Backer teammate, Victor Yori, naturally fit as the show’s producer.
Forging ahead with no experience and learning on the fly, they discovered that inviting guests to discuss personal growth and life lessons contributed to greater levels of viewer interest.
Now, after several years, Behind the Toolbelt transformed itself into a forum for Roofing Industry Leaders to share their WHY, WHAT, WHO, & HOW did they get to WHERE they are.
Ty Cobb Backer
Host
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